Search engine optimization is a process to rank your website on the top of the search engine page results Organically.
Research shows that websites on the first page on Google receives 90 % of clicks. Ranking your website organically on the Google Search engine page results also known as SEO.
If your website is ranking on top then you will get more traffic and more clicks. Traffic is the number of visitors on your website.
Technology ahead is a keyword I searched in Google and Google resulted in some websites which are ranking on that Keyword.
My website is ranking top on that keyword. We all click on the first website which is ranking on the first place in search engine page results.
If your website is ranking better then you will get more traffic and it will also create an opportunity for better revenue.
Also read: How Search Engine Works
Types Of SEO
Search Engine Optimization is divided into three types.
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
Black Hat SEO
Black Hat SEO does not follow search engine guidelines. It is using foul methods to increase ranking in search engines.
There are plenty of Black Hat SEO techniques like keyword stuffing, hidden links, and many others.
If you are using Black Hat techniques on your website and search engines caught you then you must be ready for punishment. If you do that then search engines ban you or blacklist you.
Using Black Hat techniques results in quick ranking but also increase higher chances of getting banned by search engines.
Grey Hat SEO
Grey Hat SEO is using technically legal methods to improve your search engine rankings which are actually suspicious, and could one day become Black Hat SEO.
Grey Hat SEO is a combination of White Hat and Black Hat SEO. Grey Hat SEO used for quick results in search engine page results.
It is a very risky method than White Hat SEO.
White Hat SEO
White Hat SEO is optimizing your website according to Search Engine guidelines. Mainly according to Google Search Engine guidelines.
A white Hat SEO technique is accepted by the search engines. Using White hat techniques reduce the risk of getting banned by the Search Engines.
Websites wich are using White Hat SEO can expect steady and long-lasting effects.
There are two types of White Hat SEO
- On-Page Optimization
- Off-Page Optimization
On-Page Optimization is optimizing the factors that affect the listing of the website in search results.
On-Page Optimization is a process that is totally done on a webpage or on a website.
The following are some techniques covered under On-page Optimization.
- Keyword Analysis
- Competitor Webpage Analysis
- Meta – H1, H2, H3, H4, H5, H6
Off-page optimization is a process you can use to improve your website ranking in search engines.
This method is different than On-page, It is done outside of your website and not on your website.
Link building and Social Media Marketing are some techniques used in this method. Link building is the well known and best way to improve your ranking in search engines.
Off-Page Optimization is like leave your website link on another website which will redirects users and searches engine bots to your website.
Why SEO is Important?
Search Engine Optimization helps the website to rank better in the search engine page results. A better ranking in search engines results in you more traffic and better revenue.